Tuesday, 20 May 2008

Make a buck in the mugshot trade

An increasing number of ads are illustrated with nothing more than a long line of smiling, diverse faces. Maybe some people like to scan down and find someone that looks like them before they sign up? Anyway, this would be a pretty run-of-the-mill example if this guy didn't ring a bell:

Then it hit me. He was at the swimming pool too.

You know what? I'm not even sure he's an OCR examiner any more. No, I'm sorry, that was rash. He's an OCR examiner and he has views about the local pool, I guess. That's a lot more appealing than the idea that his poor, turbanned mug has somehow fallen into a national catalogue of grinning ethnics. Does he even know? Do any of them?
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  1. Using his mugshot indiscrimately can be dangerous. In one add, he can be portrayed as a mature student for people who never got their highshool diploma, and in another he could be a doctor.

    Those two ads are innocent enough.

  2. Keep up the good work!